BrandMetrics — Multi-Platform Marketing Analytics

WhatsApp Campaign Performance

Message delivery, read rates, and campaign-level results

Messages Sent

48,240

Across 6 active campaigns

14.2%vs prior period

Delivery Rate

94.8%

45,731 delivered

0.4%vs prior period

Read Rate

71.4%

Benchmark: ~68%

3.6%vs prior period

Reply Rate

18.2%

8,319 replies received

2.1%vs prior period

Opt-out Rate

0.82%

396 unsubscribes

0.18%vs prior period

Revenue / User

₹48.20

Attributed to WA campaigns

8.4%vs prior period

Sent → Delivered → Read → Clicked → Converted

✓ Read rate 71.4% — above 68% industry benchmark

Daily message engagement · 1–23 Apr 2026

Read RateReply RateOpt-out Rate

6 campaigns · Apr 2026

Campaign	Status	Sent
Summer Launch Announcement summer_launch_v2	Completed	12,840 21 Apr 2026	96.2%	78.4%	23.0%	25.3%	0.69%	5.25%	₹84,240
New Flavour Drop — Mango Ginger new_flavour_mango	Active	11,280 15 Apr 2026	94.3%	68.4%	18.6%	23.3%	1.10%	3.61%	₹52,480
April Flash Sale — 30% Off flash_sale_apr26	Active	9,420 19 Apr 2026	94.7%	72.6%	20.6%	24.5%	1.08%	4.62%	₹58,640
Loyalty Points Expiry Reminder loyalty_expiry_apr	Completed	6,240 10 Apr 2026	93.6%	59.6%	11.0%	16.8%	0.67%	4.25%	₹28,420
Cart Abandonment Recovery cart_recovery_v3	Active	4,820 18 Apr 2026	96.4%	82.3%	17.6%	31.9%	0.50%	10.50%	₹62,840
Re-engagement — Inactive 60d reengagement_60d	Paused	3,640 07 Apr 2026	85.9%	47.3%	6.1%	10.0%	3.19%⚠	4.29%	₹14,820
Total results 6 campaigns displayed		48,240	94.4%	70.8%	18.3%	—	—	4.80%	₹3,01,440