Good morning, Arjun 👋
Here's how your brand is performing across all platforms today.
Total Reach
4,82,310
8.7%+38,420 vs prior 23d
Total Views
9,14,082
12.4%Reels + Stories + Posts
Engagement Rate
3.82%
0.4%Benchmark: 2.5–5%
New Followers
2,841
5.1%Net: +2,308 after unfollows
Meta Ads
4 metricsROAS
3.41×
12.4%Revenue ÷ Ad Spend
Amount Spent
₹25,710
8.2%Budget: ₹35,000
CPM
₹387.42
18.6%Cost per 1,000 impressions
CTR
2.84%
0.6%Clicks ÷ Impressions
Messages Sent
48,240
14.2%Across 6 active campaigns
Delivery Rate
94.8%
0.4%45,731 delivered
Read Rate
71.4%
3.6%Benchmark: ~68%
Cross-Platform Trend
Reach · Ad Spend · WA Messages — 1–23 Apr 2026
Platform Health
Composite score based on KPI benchmarks — 1–23 Apr 2026
Instagram82/100
Good — content performing above benchmark
Meta Ads74/100
Moderate — CPM rising, watch spend
WhatsApp91/100
Excellent — read & delivery rates strong