BrandMetrics — Multi-Platform Marketing Analytics

Meta Ads Performance

Campaign spend, returns, and audience engagement metrics

ROAS

3.41×

Revenue ÷ Ad Spend

12.4%vs prior period

Amount Spent

₹25,710

Budget: ₹35,000

8.2%vs prior period

CPM

₹387.42

Cost per 1,000 impressions

18.6%vs prior period

CPA

₹842.18

Cost per acquisition

4.2%vs prior period

CTR

2.84%

Clicks ÷ Impressions

0.6%vs prior period

Hook Rate

34.2%

3-sec views ÷ Impressions

2.8%vs prior period

Hold Rate

22.7%

ThruPlays ÷ 3-sec views

3.1%vs prior period

CVR

1.92%

Conversions ÷ Clicks

0.3%vs prior period

Ad spend (₹) and return on ad spend · Apr 2026

SpendROAS

Return on ad spend per campaign

⚠ Jan Awareness: ROAS 0.88× — below breakeven


BoF \| Sales \| March-6Apr Conversions	Active	18,822	26,037	2 Website purchases	₹9,788.48	₹4,894.24	4.89×	2.84%	₹376.12	38.40%	26.80%	2.14%
Custom Aud Lock Ad set	Active	18,822	26,037	2 Website purchases	₹9,788.48	₹4,894.24	4.89×	2.84%	₹376.12	38.40%	26.80%	2.14%
FebSales Conversions	Active	21,354	31,779	4 Website purchases	₹9,561.01	₹2,390.25	2.39×	2.21%	₹300.86	31.20%	24.10%	1.62%
Brand Awareness Campaign Awareness	Active	3,92,837	4,27,435	4,446 Instagram profile visits	₹3,220.91	₹0.72	1.12×	0.84%	₹7.54	28.60%	19.40%	0.84%
January Awareness Awareness	Paused	1,43,379	1,79,053	3,892 Instagram profile visits	₹3,140.48	₹0.81	0.88×	0.62%	₹17.54	22.40%	14.80%	0.62%
April Retargeting — Cart Abandon Conversions	Active	8,420	19,840	38 Website purchases	₹2,840.22	₹74.74	5.24×	4.82%	₹143.16	42.80%	31.40%	3.84%
Viewed Product — 14d Ad set	Active	5,210	12,440	24 Website purchases	₹1,820.10	₹75.84	5.48×	5.12%	₹146.28	44.20%	32.80%	4.12%
Added to Cart — 7d Ad set	Active	3,210	7,400	14 Website purchases	₹1,020.12	₹72.87	4.88×	4.40%	₹137.85	40.80%	29.40%	3.48%
Total results 5 campaigns displayed		5,84,812	6,84,144	8,382	₹28,551.10	—	—	—	—	—	—	—